Bachelor of Mass Media(BMM)

Birla College of Arts, Science and Commerce, Kalyan. Bachelor of Mass Media(BMM) English & Marathi Medium
With the rapid development in Information and Communication Technology, Journalism and New Media are emerging as powerful tools of communication to reach large sections of the society. People are more educated, informed and analytical today. They want to know the ‘why’; and ‘how’; behind the news. They want to know ‘like it is’. And, they want to know it all NOW. They want constructive journalists grounded in basic values and professional skills. The commitment to uphold truth, goodness, beauty, and basic human values are the qualities of a responsible media professional. This is where a valued based journalism school can make all the difference. It can groom a raw graduate into a professional journalist with commitment passion and sensitivity or take one to the world of advertising!!!! Media education has responded to the changing needs of the society by upgrading its content. The Bachelors of Mass Media (B.M.M) curriculum is designed to provide an adequate theoretical and practical foundation for a career in Mass Media. Conceived to meet the mission, vision and mandate of being able to provide the aspiring journalist, electronic media, advertising and PR professional with the best integrated facilities for the education, skill development and subsequent mastery in their respective fields, we at Birla College provide the students with the combination of strategic and tactical knowledge of communication and also prepare them for leadership and managerial skills. Deliver a high quality curriculum within a top-notch learning environment. T he course encourage the bridging of theory and practice, as much through course work as through participation in faculty and independent project assignments. The BMM courses is designed to teach students to both, make and reflect, upon media and in the process, to acquire important skills in team work, leadership, problem solving, collaboration, brainstorming, communications, and project completion, which will prepare them for a broad range of academic and professional careers.
Eligibility : A candidate for being, eligible for admission to the degree course in Mass Media shall have to pass 12th standard. Examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secured not less than 45% marks in aggregate at first attempt. Every candidate admitted to the degree course in the constituent/affiliated college /recognized institution conducting the course, shall have to register himself/herself with the University.
Duration of the Course : It is a full time course having six semesters spread over three years. The course shall consist of 36 Theory papers and an internship of 4 weeks duration (SUMMER HOLIDAYS).

The Scheme of Module :
First Year First Semester: 6 Papers 1.1 Effective Communication Skills 1 1.2 Fundamentals of Mass Communication 1.3 Introduction to computers 1.4 Introduction to 20th Century World History 1.5 Introduction to sociology 1.6 Economics	Second Semester: 6 Papers 2.1 Effective Communication Skills 2 2.2 Political concepts & Indian Political system 2.3 Principal of marketing 2.4 Introduction to psychology 2.5 Principles of Management 2.6 Introduction to Literature in English
Second Year Third Semester : 6 Papers 3.1 Introduction to Creative Writing 3.2 Introduction to Culture Studies 3.3 Introduction to Public Relations 3.4 Introduction to Media Studies 3.5 Understanding Cinema 3.6 Advanced Computers	Fourth Semester : 6 Papers 4.1 Introduction to Advertising 4.2 Introduction to Journalism 4.3 Print Production and Photography 4.4 Radio and Television 4.5 Mass Media Research 4.6 Organizational Behavior
Third Year Students can either choose JOURNALISM or ADVERTISING as specialization
Advertising : Fifth Semester : 6 Papers 5.1 Advertising in Contemporary Society 5.2 Copywriting 5.3 Advertising Design 5.4 Consumer Behavior 5.5 Media Planning and Buying 5.6 Brand Building	Sixth Semester : 6 Papers 6.1 Advertising and Marketing Research 6.2 Legal Environment and Advertising Ethics 6.3 Financial Management for Marketing and Advertising 6.4 Agency Management 6.5 The principal and Practice and Direct Marketing 6.6 Contemporary Issues
OR Journalism : Fifth Semester : 6 Papers 5.1 Reporting 5.2 Editing 5.3 Feature and Opinion 5.4 Journalism and Public Opinion 5.5 Indian Regional Journalism 5.6 Niche and Magazine Journalism – 1	Sixth Semester : 6 Papers 6.1 Press Laws and Ethics 6.2 Broadcast Journalism 6.3 Niche Journalism- 2 6.4 Internet and Issue in Global Media 6.5 New Media Management 6.6 Contemporary Issues
The maximum number at the F.Y, S.Y & T.Y.B.M.M will be 6. At each semester. This is subject to change as per University Guidelines.
Scheme of Examination : The schemes of examination shall be divided into two parts Internal Assessment – 50% i.e. 50 marks Semester End Examination – 50% i.e. 50 marks
Teaching Methodology : Lectures by faculty members Classroom Learning. Projects & Assignments. Guest Lecturers. Group Discussions. Lectures by Experts Research work Field work	Case Study. Seminars & Workshops. Doordarshan and Film studios. Presentation. Industrial Visits. Internship Film making & documentaries Visits to radio stations
GROOMING OUR WOULD BE PROFESSIONALS : 1. GUEST LECTURES/ LECTURES BY EXPERTS/SEMINARS/WORKSHOP We groom our beloved students to face the competitive world. Lectures by experts & professionals aim at the know how of the subject matter deep to the roots. Seminar& workshop on communication skills current affairs, personality development, public relation, stress management, event management, computer world, book review, yoga etc mould our students to reach the Wider Newer Horizon 2. INTERNSHIP We have our students for an internship with Print as well as Electronic Media and Advertising Sectors to ensure the best performance as Journalists, Reporters and Media persons! 3. VISIT TO DOORDARSHAN/RADIO STATIONS/FILM CITY Every week we walk in to the Media concerned for interaction with the media persons and understand the know – how 4. INDUSTRAIL VISITS We organize industrial visit every year for the students 5. VALUE ADDED ACTVITIES Organize competitions Participate in all inter collegiate competition Identity card Dress code Attendance 6. INTERVIEWING We actually plunge into interviewing the big names who are more than a face in the crowd . Birla college is even providing the students with a fully equipped media lab.
Contact : MRS: SANGITA GIREESH NAIK : 9322949131 E-MAIL: sangita_gnaik@yahoo.co.in